Sean Edgar Design

The Grind Newcastle

A brand identity expansion for American smashed and steamed Cheeseburger makers, The Grind.

Taking their existing logo, a more in depth and detailed identity was established for The Grind. Deepening their link to the USA, from which their style of grill smashed and steamed burger originates. The Grind's aesthetic plays on vintage Americana, with in-fitting illustration, supported by classic American diner style typography, set and printed in halftone.

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